Why Writing a Book Might Be Your Best Business Power Move. Part 2

In our last conversation, we covered the first four of nine benefits business owners get when they author their own book:

·         Establish Your Expertise

·         Build Your Brand

·         Expand Your Network & Opportunities

·         Create Once, Repurpose Content Everywhere

Now let’s take a look at the other five reasons how a book with your name on it can make a difference in your business:

·         Attract New Clients

·         Stand Out from the Competition

·         Enhance Your Speaking Opportunities

·         Increase Your Online Presence

·         Compound Your Legacy

Attracts New Clients

This one ties back to the first benefit colon showcasing your expertise. When someone sees you as an author and, subsequently, as an expert, they are more likely to seek you out when they need the kind of help you can offer. Your book addresses a need, so they seek you out to get even more support.

Readers who resonate with your insights come to you presold. They view you as the provider they have been searching for. A study found that 61% of readers are likely to become clients after engaging with an author’s work. Your book is an unpaid marketing tool that continues to work for you long after its publication!

Stand Out from the Competition

In many industries, starting a business can be relatively simple. Anyone can do it. But once you claim the title of “author,” it sets you apart in an otherwise crowded environment.

Your book is a unique selling point. It distinguishes you from everyone else. For example, a financial advisor who authors a book on money management not only showcases their expertise but also positions them as the go-to advisor in their niche. This differentiation can effectively enhance your business appeal and help you stand out from the competition.

Enhance Your Speaking Opportunities

Becoming an author often leads to speaking engagements and workshops. Organizations and event planners seek authoritative voices. Being a published author makes you a prime candidate.

Speaking at an event provides you an opportunity to connect with your audience on a personal level. It expands your influence and can offer you an additional—and sometimes lucrative—income stream. Top that off with additional revenue from product sales, including autographed copies of your books.

Interested in travel? You’ll have more opportunities as a speaker.

Increase Your Online Presence

In today’s digital age, an author’s distinct advantage lies in enhancing their online presence. Books can spark a surge of interest across multiple platforms: social media, websites, and traditional media.

For example, done right, an entrepreneur can experience a 200% increase in social media followers after publishing their book. This uptick then creates additional channels to promote your business.

It’s about more than just selling books; it’s about cultivating a movement around your ideas and insights.

Compound Your Legacy

Writing a book provides immediate benefits, but it doesn’t stop there. It creates a long-term impact. The content of your book will outlast current articles and trends. It will solidify your legacy in your industry. This timelessness allows future generations to access and learn from your work.

A well-received book can continue to generate income for years, serving as a financial safety net as your business grows. Many authors report that their books have earned passive income long after publication. (My first book, Taming Time, still gets purchased, even though I never took the time to market it.)

Your book lives on, just waiting to be discovered.

Your Next Move

Writing a book is more than an act of creativity; it’s a transformative journey that can elevate your business—and your self-confidence—to new heights. A book establishes you as a thought leader. It enhances your brand, expands your network, and provides valuable content. The benefits are both far-reaching and long-lasting.

If you’ve been on the fence about whether to embark on the rewarding journey of writing, consider this your nudge. Reap the benefits of becoming an author!

Not sure where to start? Check out my FastStart Method, then book a complimentary coffee chat to see if it’s right for You. (No sales, just support.)

No time to write? We can handle that. Let's chat.

Already have your manuscript written? Let’s get it published!